Context Should Be King Too!

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Karla Fernandez Parker

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karla@kfernandez.com

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Context Should Be King Too!

January 15, 2015

How well are you leveraging your contextual targeting?  It might be a great ad, but if it’s not aligned with the user’s experience at that very moment, your message is just an unwanted intrusion.  There’s so much talk about content being king, but truth be told, context should be king too.   Contextual placement with the right message can make your ad believable and engaging in order to avoid being skipped over.

While listening to Pandora last week  I heard a Sleep Number Mattress ad that was a great example of well thought out contextual ad placement.  The ad cleverly made the connection that “you like to customize what music you listen to right now, but what about your mattress, does it let you customize too?”. Sleep Number aligned their message with the right contextual placement.  It’s a great example of just how powerful contextual targeting can and should be!

#digitalmarketing

Latinas put Chatty Cathy to Shame, Where is Your Brand?

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Karla Fernandez Parker

www.kfernandez.com

karla@kfernandez.com

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Business Woman with White Board

Latinas put Chatty Cathy to Shame, Where is Your Brand?

November 20, 2014

It’s true, Latinas love to share gossip, cooking tips, home remedies, family news and anything interesting which offers an associated video or photo.  If it’s inspirational, funny, or emotionally moving, hitting the “share” button is irresistible.  According to Google, Hispanics are 4X more likely to share branded content vs. the general market.

Then there’s the fact that Hispanics are 40% more likely to even be using social media.  This brings me back to the title of this article, where is your brand in terms of creating relevant content for this key audience so willing to share?

It’s no wonder that in another Google study, 66% of Latinas wish for content  “For Latinas Like Me”.

Here’s the epiphany: there’s someone willing to talk about your brand, share it with her friends and do this more often!  This should mandate the initiative to create content that’s fresh, relevant and worthy of sharing for Latinas like Chatty Cathy, or in this case, Catalina.

#socialmedia #content