Core Team



President & CEO, La Jefa,  Mom 3X, Mountain Biker, Connoisseur of Red Wine, Española, “Valle” Girl and Multi-Tasker.

Agency founder with over 20 years of experience in Account Management and Strategic Planning.

Client experience includes American Airlines, P&G’s Sunny Delight, Google, M&M Mars, Wells Fargo, Jack Daniels, McCormick & Co, Voice Stream (T-Mobile), American Rice, United Healthcare, DolEx, Melrose Family Fashions, Germania Insurance, Franklin Electronics, Texas CASA, Bank of America and others.

Latina Style Entrepreneur of the Year 2012 for San Antonio.  Recognized by Hispanic Trends Magazine as one of the top 100 Hispanic Entrepreneurs in the U.S.



Wanda-Rice_200X200WANDA REYES-RICE

Community & PR/Media Relations, La Super Comadre, Valley Gal, Mrs. Conectada

Wanda’s network of professional and personal contacts throughout the United States serve as an invaluable asset to clients seeking to establish and promote their presence in these communities.  With over 25 years experience under her belt, Wanda directs all strategic implementation of innovative public relations and community outreach plans with a focus on Texas markets.

Also known for her “take-charge and can do” attitude, she knows how to tell a client’s story with and through the right and strategic media, community and influencer sources. Her bilingual skills (English and Spanish) have also prepared her to meet the increasingly multi-cultural needs of our clientele.

Client experience includes Legacy Home Health Care, Buffalo Wings & Rings, Brownsville Public Utilities Board, U.S. Army, JCPenney, Tecate Beer, S.C.Johnson, Gamesa Foods, AT&T and many more.



Creative Strategy, Artist, Mid-West Valley Girl, Packaged Goods Guru, Multi-tasking Mamá

Eugenia is a brand creative strategist, creative director and designer.  For 20 years, she has brought full creative vision to life and provided an incomparable level of quality and design to every assignment. She is bilingual and passionate about establishing a compelling emotional or cultural connection with each brand’s target audience.

She brings concepts to life, regardless of the medium, in a simple yet elegant manner. A native of Mexico City, and a graduate of the University of North Texas, Eugenia applies an inspired multicultural perspective to her work.

Some of her client experience includes American Airlines, DolEx, Brownsville Public Utilities Board, Al’s Formalwear, Safeway, Gerber, Pepsi, Pizza Hut, Texas CASA, American Family Insurance, Tyson, Borden, Smuckers and many more.


Sandra-Mendoza_200X200SANDRA MENDOZA

Sra. Social, Zacatecas Native, Event Planner, Toddler Mom, Newlywed

Senior Account Manager with over 15 years experience, consistently outstanding bilingual/bi-cultural non-traditional marketing professional with strong US Hispanic and Latin American expertise.  Sandra’s excellent interpersonal, communication and multi-project team management skills have lead to award-winning, sales-building consumer and brand programs for many Fortune 500 companies.  She is also a recipient of several sales-building awards and agency integration commendations from Procter & Gamble.

Client experience includes Pepsi-Cola, Sprint, Procter & Gamble, Burger King, Wal-Mart, Nissan North America, Western Union, TXU Energy, Buffalo Wings & Rings, Legacy Home Health, Brownsville Public Utilities Board, the Texas Association of REALTORS and many more.


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